Running a business is a funny thing. One minute, you can be swamped with work and the next you're so quiet and you can't see where the next penny is coming from.
When you're desperate for new business, it's likely that you'll do tons and tons of marketing. You'll really get off your back side and get out there as much as possible to get new business through the door.
But, here's the thing. When you're desperate for new business, it almost has the opposite impact. It's almost as if your potential customers can sense this a mile off and don't want to work with you because you come across as needy.
And this seems to be true no matter how much of a brave face you put on. Let me give you an example of this. A few months ago I went to a networking event and for some reason, I just wasn't in the mood for it.
